A kit among the stars shall sit

Beyond the aid of feline wit.
Empty Royal throne and mat,
Til Three Queens save a princely cat.

Carbonel – Barbara Sleigh (1955)


Honesty Candle Co. Founder, Sam Wallace

I have loved candles since I can remember and when I started Honesty Candle Co, I wanted to create products that aligned with my passion for animal welfare and mindfulness which is why I only use ingredients free from animal testing and product. 

Candles are also a great way to relax and the gift of a candle for someone else is always a really thoughtful way of showing someone you care. 

In a busy world and especially in the last two years, self care has never been more important and I believe wholeheartedly that we have to take time for ourselves before we can look after others. 

Honesty Candle Co is more than just candles, its about mindfulness, self care, relaxation, beautfiful fragrance, safe in the knowledge that all products are cruelty free. 


Nestled on the Sefton coast, close to the pinewoods and sea, I handcraft all my products using only high-quality ingredients that are chosen based on their eco and cruelty-free credentials.

It is also one of the reasons I chose the name Honesty Candle Co. as I wanted to be open about not using soy, palm or paraffin.

I have created products that not only align with my passion for mindfulness but also an element of the 'magical' as I consider myself to be spiritual and a lover of storytelling, it was a children's book that inspired my logo, and I think sometimes we all need a little bit of magic in our lives. 


My goal is to bridge the gap between the 'magical' and the more traditional side of candles, with a focus on self care and postive energy, which is why I created two candle collections, Honesty and Hallows. It is also why I am working on a mindfuless gift box due to be released later this year in 2022. 

My hope is that one day Honesty Candle Co. will be the ‘Ollivander's’ of the candle-making world (If you know, you know!) but in the meantime, I look forward to expanding the product range as Honesty Candle Co. grows and having you along for the journey.

Take Care 


"Those who don’t believe in magic,

will never find it."

Roald Dahl